Creating a Successful Brand: Here’s How

Brands such as Coca-Cola, Nike, McDonald’s, and Apple are so successful that the mere mention of their names or a flash of their logos prompt instant recall among consumers, regardless of an age.

This has led many entrepreneurs to believe that branding equates to something that’s displayed and seen.

Those brand spend a lot of time and even money creating visuals such as a logo or website, but they fail to realize that a successful brand is the outcome of something more.

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