There are plenty of reasons why businesses blog. It is one of the best marketing tools out there. If you are not blogging on your website, you need to talk to your marketing specialist about your marketing strategy.
Blogs on a business website help drive in traffic which brings in the customers you want to keep. If you have a great blogger, you will see continuing traffic to your website. You should find a person who knows your business, and can take this tool and take advantage of the opportunity to promote your website. It is not only the actual blog it is where it goes after it hits social media. The bottom line is. a blog not only can create a buzz on social media, it can pick up additional readers.
1. Create content that everyone would be interested in and share with their associates and friends.
You need to create great content in your blogs. If you ask yourself what you would like to read, you can start there. The best blogs are written “out of the box”. They can be funny, hilarious,or sitcom style. A good blog is going to be one that will be shared from person to person. Don’t be afraid to be creative and use your imagination.
2. It’s all in the Appeal
Is your website blog appealing? Are people going to notice it? A website should be set up so it is very alluring to the eye. Your blog should have some sort of catchy title that people will recognize as soon as they open up the website. A website that has awesome visuals will make your site stand out. People love to read blogs. Make it your own.
3. Expert Speaker-blogger
If possible, use your contacts and have a guest speaker. It should be someone whose name is known in and around your business. An expert in their field. If possible see if you can also be a guest blogger. An expert in their niche field are influencers. One of the reasons why a business blog effort fails, is that expectations of instant traffic and increased sales are slow to come, and they give up trying. Having experts blogging on your blog will help you continue receiving the traffic you want.
4.Approach the Right Blogs
Thousands of blogs are written every day. One of the best ways to get noticed is to try to publish on a high authority site. As example, a television’s website, or large corporations. Keep in mind that others are looking for the same type of quality website you are, so you will have to be patient, it may not happen immediately. A small tip, reach out to collegues, associates and friends who may work or know someone who works at a high reputed company. Networking to find a job, can also be used in finding the best companies.
Create a list of reputed websites in your business niche. Facebook is excellent and helps build relationships. It allows you to showcase your niche expertise. Think out of the box and play to your strengths.